For our program (JM Fastpitch), we preach the importance of “quality” at bats, not batting average. Averages are nice for publicity, recruitment, other coaches and parents. Not a “Team” number for us.
We have a chart in our dugout that records quality at bats: Getting a hit, Get a walk, Get on base through other means, Move a runner, Sacrificed Fly or bunt, Getting an RBI, See at least 8 pitches in an at bat without striking out.
Our goal is to get at least 10-15 points per game. If we do these, we almost always come out winning.